TIFFANY & CO. CITY HARDWEAR.
Creative Solution:
We developed an innovative Instagram filter that aligned seamlessly with the campaign's creative concept. This experience meticulously featured 3D-modeled iconic jewelry, ensuring true fidelity to the real pieces and placing the product at the heart of an engaging narrative.
Objective:
To boost engagement with a younger audience for the global relaunch of Tiffany & Co.'s Hardwear collection, by creating a Social AR experience centered around the product.
My Role & Strategic Impact:
Led the precise 3D modeling of the iconic jewelry, crafting faithful digital replicas essential for the AR filter's authenticity and brand fidelity.
Developed the Augmented Reality experience, strategically transforming the product into a highly interactive and shareable element for increased audience connection.
Actively participated in strategic alignment with Meta and Tiffany & Co., ensuring the creative direction remained relevant, technically viable, and true to brand objectives from concept to launch.
(This project was developed at Vitulo.)
