WWF UK. ADOPT A TURTLE.
Objective:
To boost donations to WWF's animal adoption program by bringing the public closer through an innovative AR experience and AR Ads.
Creative Solution:
We developed an Augmented Reality filter that placed a real-scale virtual turtle in the user's environment. The interactive experience encouraged users to slide their finger across the screen, making time pass to watch the turtle's eggs hatch.
My Role & Strategic Impact:
Contributed to Meta’s global pitch challenge for WWF, where our idea for increasing animal adoptions through AR was selected to move forward.
Led concept ideation and research (ensuring scientific accuracy) that guided the choice of the turtle as the spotlight species.
Executed the entire AR filter development, programming the real-scale virtual turtle interaction for user environments.
Participated in strategic and technical alignment meetings with Meta and WWF UK, ensuring creative vision and consistency across all project phases to achieve donation goals.
(This project was created at Vitulo.)
